SlimSista
SlimSista.com is my passion project and lifestyle brand that empowers women of color to take control of their health and wellness. I focused on building the brand identity, publishing the first SlimSista book, and developing an organic marketing strategy — leveraging AI tools to accelerate creative production and campaign testing.
Sep 18, 2025
CLIENT
SlimSista
CLIENT
SlimSista
CLIENT
SlimSista
Role
AI Solutions Engineer
Role
AI Solutions Engineer
Role
AI Solutions Engineer
Service
UI/UX Design, App Dev
Service
UI/UX Design, App Dev
Service
UI/UX Design, App Dev
Work Details
Work Details
Work Details
Brand Development: Established SlimSista’s voice, visual identity, and positioning to resonate with women of color seeking culturally relevant wellness solutions.
Book Creation: Published Eat Smart, Stay Fabulous, a digital guide that blends traditional Southern-inspired cooking with healthier options. AI tools were used to streamline recipe formatting, design layouts, and generate polished visuals.
Content Marketing: Built a strategy around organic traffic by:
Creating AI-assisted blog posts and social content aligned with SEO.
Designing Pinterest-style recipe visuals and Instagram-ready graphics using MidJourney and Ideogram.
Developing email campaigns and a community funnel to engage early adopters.
Campaign Execution: Used AI to generate multiple variations of social thumbnails, Etsy product covers, and ad copy to quickly test and optimize audience engagement.
Brand Development: Established SlimSista’s voice, visual identity, and positioning to resonate with women of color seeking culturally relevant wellness solutions.
Book Creation: Published Eat Smart, Stay Fabulous, a digital guide that blends traditional Southern-inspired cooking with healthier options. AI tools were used to streamline recipe formatting, design layouts, and generate polished visuals.
Content Marketing: Built a strategy around organic traffic by:
Creating AI-assisted blog posts and social content aligned with SEO.
Designing Pinterest-style recipe visuals and Instagram-ready graphics using MidJourney and Ideogram.
Developing email campaigns and a community funnel to engage early adopters.
Campaign Execution: Used AI to generate multiple variations of social thumbnails, Etsy product covers, and ad copy to quickly test and optimize audience engagement.
Brand Development: Established SlimSista’s voice, visual identity, and positioning to resonate with women of color seeking culturally relevant wellness solutions.
Book Creation: Published Eat Smart, Stay Fabulous, a digital guide that blends traditional Southern-inspired cooking with healthier options. AI tools were used to streamline recipe formatting, design layouts, and generate polished visuals.
Content Marketing: Built a strategy around organic traffic by:
Creating AI-assisted blog posts and social content aligned with SEO.
Designing Pinterest-style recipe visuals and Instagram-ready graphics using MidJourney and Ideogram.
Developing email campaigns and a community funnel to engage early adopters.
Campaign Execution: Used AI to generate multiple variations of social thumbnails, Etsy product covers, and ad copy to quickly test and optimize audience engagement.
Design Solution
Design Solution
Design Solution
The solution combined brand strategy with AI-powered creativity to deliver a polished, professional launch without the need for a large marketing budget. By focusing on organic growth — supported by SEO-driven content, shareable visuals, and a community-first approach — SlimSista established itself as a credible, relatable health and wellness platform ready to expand into future digital products.
The solution combined brand strategy with AI-powered creativity to deliver a polished, professional launch without the need for a large marketing budget. By focusing on organic growth — supported by SEO-driven content, shareable visuals, and a community-first approach — SlimSista established itself as a credible, relatable health and wellness platform ready to expand into future digital products.
The solution combined brand strategy with AI-powered creativity to deliver a polished, professional launch without the need for a large marketing budget. By focusing on organic growth — supported by SEO-driven content, shareable visuals, and a community-first approach — SlimSista established itself as a credible, relatable health and wellness platform ready to expand into future digital products.
